The goal of this project was to establish Efy as a distinctive and memorable brand in the handcrafted leather goods industry. The aim was to create a visual identity that reflects the brand’s dedication to traditional craftsmanship, quality materials, and the art of creating meaningful, timeless gifts. The identity needed to convey authenticity, attention to detail, and a sense of personal connection — aligning with Efy’s promise: “Especially for You.”

The logo combines a leather symbol with two essential tools used by leather artisans, representing the craft and skill behind each product. Additionally, a needle and thread were integrated into the design to highlight the handmade nature of the goods and the brand’s focus on fine detail and authenticity. The overall concept emphasizes the artisanal process and the care that goes into creating each piece.