To establish Moire as a distinguished brand in the handmade leather goods industry by delivering high-quality, meticulously crafted products. Through a refined and timeless visual identity, Moire aims to stand out from mass-produced alternatives, emphasizing craftsmanship, authenticity, and premium aesthetics.

The symbol is designed to represent the letter 'M' while subtly incorporating one or more leather-cutting templates, reflecting the craftsmanship behind each product.

The color palette was carefully chosen to embody the premium quality of Moire’s handmade leather goods, reinforcing a sense of elegance and sophistication.

Additionally, the dotted version of the symbol mimics stitching, emphasizing the artisanal nature of the brand and the attention to detail in every piece.