The goal of this project was to create a strong and distinctive identity for a men’s barbershop brand. The brand needed to convey professionalism, trust, and attention to detail, while offering a modern and refined look that reflects the quality and care behind every grooming experience.

The logo was designed using a minimalist approach, combining clean typography with a custom icon composed of a triangle, square, and circle. Each shape was selected for its symbolic meaning: precision (triangle), structure (square), and balance (circle). Together, they create a simple yet meaningful mark that reflects the core values of the barbering craft.